SINGAPORE - Singapore F&B and beauty company Spa Esprit Group, the owner of Skinny Pizza and Tippling Club, has tapped Reading Room for its digital mandate, following a three-way pitch in early April.
Reading Room will be in charge of building and revamping websites for several brands under the Group, including Skinny Pizza, Tiong Bahru Bakery, Forty Hands, Qi Mantra, Spa Esprit, the Group’s corporate website, while also helping its overall digital marketing.
The agency has already started to work on several projects, including the new websites for Skinny Pizza and TiongBahru Bakery, which will go live at the end of May. The rest is expected to be completed in June.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.
TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
