Singapore Red Cross | Are You My Type? | Singapore

Targeting local youths who have never thought about blood donation, the campaign portrays giving blood as a positive and “cool” act of charity.

The campaign features actual blood donors and will run throughout the city-state in bus shelters and various print mediums. To further aid the humanitarian organisation, the entire shoot was done for free by Red Cross volunteers and supporters.




Credits:
Project Are you my type?
Client Singapore Red Cross
Creative agency McCann Healthcare Worldwide, Singapore
Creative director Sean Riley
Art directors Chong Won Wee, Sean Riley
Copywriter Anthony Foy
Planne: Sebastien Boisseau
Media agency Universal McCann
Director of photography Ray Tham
Exposure Print, outdoor, collateral