Shane Bradnick leaves BMF Sydney for DDB NZ

Bradnick, who has won more than 100 local and international awards, will work together with DDB Group NZ ECD Andy Fackrell across a number of DDB’s accounts.

Fackrell said the hire is one of DDB NZ's biggest ever. “Shane is ECD of an agency that has won both Australian Agency of the Decade and Creative Agency of the Year, so this is a massive hire for DDB and testament to our talent pulling-power.”

In the course of his career, Bradnick has earned local and international awards including a D&AD yellow pencil and multiple Cannes Gold, Silver and Bronze awards. He has also judged at numerous shows including Cannes, London International, AWARD, ADMA and AWARD School.

His more recent work includes the much awarded Tooheys Extra Dry ‘Nocturnal Migration’ Campaign (awards include D&AD, Cannes, One Show, Clio, AdFest, Spikes and Australian Adnews Ad of the Year for 2012) and the XXXX Island campaign, where an island was acquired for Australia’s iconic beer brand, XXXX Gold.

Bradnick said the quality of the work that’s coming out of DDB Group NZ made the decision to move an easy one. “DDB is up there on the global stage and everyone’s looking," he said. "To work beside guys like Andy and Chris will be a real honour. Plus the offer of my own hobbit was too much to turn down. Bring on 2013.”