Faaez Samadi
Oct 10, 2016

Samsung halts production of troubled Galaxy Note 7

Embattled technology company takes decision due to ongoing safety issues, according to leading Korean news agency.

(John Biehler/Flickr)
(John Biehler/Flickr)

The fallout from Samsung’s dangerously faulty Galaxy Note 7 smartphone continues as the company has officially stopped manufacturing the device for the time being.

According to Korea’s Yonhap News Agency, which quotes an anonymous Samsung official, the temporary pause is in cooperation with safety regulators in Korea, China and the US.

"This measure includes a Samsung plant in Vietnam that is responsible for global shipments [of the Galaxy Note 7]," the official told Yonhap.

The news comes after a fraught few weeks for one of the world’s biggest technology companies, following its global recall of the device in September, after battery malfunctions that in some cases caused the device to combust.

More recent damaging effects to the brand include AT&T and T-Mobile in the US announcing that they would stop selling the phone, despite Samsung’s exchange programme allowing customers to swap their Galaxy Note 7’s for allegedly new, safe models.

However, there soon followed the troubling report of a Southwest airplane in the US being evacuated after a passenger’s replacement Galaxy Note 7 caught fire. Two further similar cases in the US have also been reported. Samsung said it is investigating the incidents. 

Source:
Campaign Asia

Related Articles

Just Published

18 hours ago

The value of language in an AI-generated marketing ...

Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.

18 hours ago

Asia-Pacific Power List 2024: Linda Hassan, ...

Hassan has a way of incorporating fun, on-brand campaigns with progressive sensibilities such as community impact and sustainability.

19 hours ago

The Cassette: Beautiful and surprising film ...

This superbly crafted stop-motion animation short film from Palliative Care Queensland is a must-see.

19 hours ago

Brand Health Check: Will Yili’s meme marketing ...

Campaign explores Yili’s Summer Olympics marketing campaigns—which included trend-jacking memes, memorable colours, and athlete ambassadorship—and discusses future strategies to ensure the brand's lasting momentum.