Rovio and Madhouse partner to drive mobile marketing in China

Madhouse, founded 2006 in Shanghai, will enable and deliver advertisments to Rovio properties across China so that its 'SmartMad' ad network can reach Angry Birds users.

The mobile advertising network offers intelligent targeting technology on a network that reaches 75 per cent of all mobile users in China. It offers solutions to both mobile web and applications.

“In-app advertising is the future of mobile marketing, as well as a key development area for Madhouse. I am very pleased to work closely with Rovio and contribute to the development of mobile marketing in China,” said Joshua Maa, founder and CEO of Madhouse.

China is currently one of the largest markest for Angry Birds, which launched in 2009.

“With 900 million mobile users, China is the second largest market for Angry Birds downloads, just after the US. This indicates the huge potential for mobile advertising, which is still to be recognised by brands. By working with Madhouse, we hope to develop products specialised for the China market and further contribute to the growth of the mobile marketing industry in China," Henri Holm, senior vice president, Rovio Entertainment Asia, said.