Staff Reporters
Sep 27, 2011

SingTel brings Angry Birds to F1 Singapore

SINGAPORE - Singapore Telecommunications Limited (SingTel) brought a unique large screen version of Angry Birds to the racetrack of the 2011 Formula 1 SingTel Singapore Grand Prix.

The large screen version of Angry Birds at the racetrack
The large screen version of Angry Birds at the racetrack

Set up at the Bay Grandstand, the game was used to entertain the crowd on the three nights of the Grand Prix, just before the Formula 1TM cars took to the track.

The game relied on the cheers of spectators to determine the speed at which the birds were shot through the air and how potent they would be against the horde of green pigs who have stolen their eggs.

Derrick Heng, director of consumer marketing at SingTel, noted that games and apps are an important part of its mobile offerings, and that Angry Birds will feature prominently in the telco’s upcoming events.

“We love to give our customers something to cheer about. Many of our customers are crazy about Angry Birds, so I’m sure this jumbo version of the game (added) even more excitement and colour to Singapore’s sporting event of the year.

“Our goal is to give our customers the ultimate Angry Birds experience. The Grand Prix game is just the beginning. We have an exciting series of Angry Birds activities, competitions and exclusive rewards lined-up for our customers,” he said.

Related Articles

Just Published

4 hours ago

Publicis Groupe elevates Lisa Zhang to CEO role ...

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.

14 hours ago

Polestar takes (subtle) aim at Tesla as EV wars heat up

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.

22 hours ago

WPP reports 2.7% revenue decline in Q1 2025

China continues to slip, recording the steepest revenue dip among WPP's top five markets.

23 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.