Advertising Media PR Analysis News
Jessica Heygate
Nov 17, 2022

Reels, Shorts and TikTok: How do advertisers divide spend?

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.

(Photo credit L-R: Instagram, YouTube and TikTok)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

3 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Top 10 fashion brands in Southeast Asia

4 Top 10 fashion brands in Southeast Asia

What will it take for female creatives to get the recognition they’ve long been denied?

5 What will it take for female creatives to get the recognition they’ve long been denied?

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

The return of Donald Trump: What it means for APAC's marketing industry

8 The return of Donald Trump: What it means for APAC's marketing industry

Diwali 2024: Campaigns lighting up the festive season

9 Diwali 2024: Campaigns lighting up the festive season

Is impulse buy on deathbed in Indonesia?

10 Is impulse buy on deathbed in Indonesia?

Related Articles

Struggling to monetise on Reels, creators look to Shorts and TikTok
Nov 16, 2022
Brandon Doerrer

Struggling to monetise on Reels, creators look to ...

YouTube launches ‘Shorts’ campaign to compete with TikTok
Aug 11, 2021
Sabrina Sanchez

YouTube launches ‘Shorts’ campaign to compete with ...

The straight skinny on Reels: How hyped should advertisers get?
Nov 14, 2023
Bryan Karas

The straight skinny on Reels: How hyped should ...

Meta launches ad measurement tools for Facebook and Instagram's Reels
Jun 21, 2023
Staff Reporters

Meta launches ad measurement tools for Facebook and ...

Just Published

Havas warns of ‘reputational’ risk from fossil-fuel clients after backlash over Shell win
7 hours ago
Gideon Spanier

Havas warns of ‘reputational’ risk from fossil-fuel ...

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

MediaSense buys R3 as it eyes global client opportunities in creative
7 hours ago
Gideon Spanier

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

40 Under 40 2024: Hai Anh Vu, Publicis Media
14 hours ago
Staff Reporters

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.

BWS’ new ad says 'take your time'—even if you’re already late
16 hours ago
Ad Nut

BWS’ new ad says 'take your time'—even if you’re ...

BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.