The portal, socialmarketing.vn, will provide professionals with an archive of social marketing campaigns and project details from a range of non-profit and government-linked organisations as well as locally-based agencies.
The social causes supported on the website include educational, environmental, social health, urban civilisation and traffic safety related projects.
On the launch of the portal, Tran Hoang, chairman of VietnamMarcom, said: "Over time, we believe socialmarketing.vn will play a key role in uniting professionals to improve the social marketing programmes whilst making a positive impact on local lives."
Chris Elkin, managing director of Red Brand Builders, added: "We were looking for an opportunity to ‘give back' to the local community in meaningful ways. socialmarketing.vn will not only help improve Vietnamese lives but also raise the standards in the branding and marketing industry here."
