The Bingo-inspired online game is open to all Facebook users who will get a chance to predict six Burger King snacks for six timeslots of the day (11am‐1pm, 1‐3pm, 3‐5pm, 5‐7pm, 7‐9pm and 9‐11pm).
Every Thursday at 6pm, starting 26 August until 23 September, 'Rebel the Octopuppy' will randomly draw six Burger King snacks which can be watched on www.burgerking.com.sg. For each correct prediction, Burger King will mail the winners a voucher to redeem the snack.
“With 32 choices in our BK Snacking Quick Pick, our customers enjoy the flexibility and variety to snack at anytime of the day. We want to reinforce this message and therefore created the six timeslots for our customers to place their favourite snack choices that also serves as their ‘prediction’,” commented Eric Foo, general manager at Burger King, Singapore.
“Our Chihuahua mascot for this online game, 'Rebel the Octopuppy', is actually inspired by Paul the Octopus, an international ‘celebrity’ who predicted the winning countries during the recent World Cup campaign. Dressing up Rebel in an octopus suit serves as an adorable whimsy for this campaign, which we are confident would draw people’s attention. But most importantly, Rebel plays the crucial role of picking out six Burger King snacks each week that will determine whether you win or not,” said Philip Ho, head of marketing at Burger King, Singapore.
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