Marketing Analysis
Jenny Chan 陳詠欣
Dec 5, 2013

Q&A: Lee Kum Kee on the 'glocalisation' of oyster sauce

HONG KONG - Linda Ho (何婉霞), executive vice president of global marketing at Lee Kum Kee (李錦記), in an exclusive interview with Campaign Asia-Pacific, explains the brand's '100-1=0' quality management philosophy.

Linda Ho (何婉霞) at the 2013 Business of Design Week (BODW) event

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