SHANGHAI - Publicis Shanghai has announced that they have won the advertising and creative account for Chinese soya milk brand Yon Ho.
The account was acquired without a pitch. The client previously used a local advertising agency.
Publicis Shanghai will be responsible for the whole range of Yon Ho soya milk products, including tetra pack soya milk and various flavours of soya milk. The team's immediate tasks also include a new packaging and the launch of a new product.
Originally from Taiwan, Yon Ho is one of the the biggest FMCG companies in the mainland and owns 400 restaurants across the country.
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