Staff Reporters
Oct 11, 2010

Publicis Malaysia appointed creative duties of Maggi's global project

KUALA LUMPUR – Publicis Malaysia has been appointed to a new global credentials project for MAGGI. The project is due to roll out worldwide later this year.

Maggi
Maggi

The creative campaigns developed by Publicis Malaysia will roll out worldwide later this year.

This project comes on the back of the agency’s recent appointment to the account in Malaysia and launch of the brand’s new campaign ‘Happiness Is Homemade’.

“The project is confidential in nature at this stage but the appointment of Publicis Malaysia reinforces the strength of the agency's strategic and creative product on regional and global front," said Dean Bramham, chief executive officer, Publicis Malaysia.

Nesle moved its Maggi business from Ogilvy to Publicis in June this year. The business was aligned to Publicis, the principle global roster agency for Maggi, following a full strategic review.

The majority of the Maggi packaging and point of sale is also handled by Publicis Malaysia’s design agency CGS.

Related Articles

Just Published

19 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

19 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

20 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.