Our Crash Course series expands to sister publication PRWeek, with a lesson on how your business values should determine the language and tone you use on social media, and how to implement your brand voice at scale. And yes, there will be a quiz.
In Campaign Asia-Pacific's Crash Course learning series, you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes.
Your teacher for this Crash Course, prepared by sister publication PRWeek Asia, is Kieran Ho, senior vice president at lifestyle PR agency Purple.
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THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
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Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
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More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.
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