Faaez Samadi
Feb 24, 2017

Princess Yachts hires W Asia

Luxury brand appoints W as its first retained agency in Southeast Asia.

The new Princess 30M yacht
The new Princess 30M yacht

W Asia has won the PR remit for Princess Yachts in Southeast Asia.

The PR firm is tasked with building Princess Yachts’ brand in the Southeast Asian luxury lifestyle markets, through a series of PR initiatives and partnerships.

Princess Yachts’ exclusive Asian dealership is owned by Boat Lagoon Yachting, the leading yachting company in Southeast Asia.

W Asia will manage the PR activity around Princess Yachts’ presence at the forthcoming Singapore Yacht Show. 

The win consolidates W’s relationship with Princess Yachts internationally, as the W London office has held the brand’s account for more than two years.

“We are very excited to be working with such a prestigious British brand in Southeast Asia,” said Annabel Fox, managing director of W Asia. “It is also the first lifestyle client that we will represent globally, giving Princess Yachts a wide reach across two continents.”

The win further bolsters W’s lifestyle division, which includes Bawah Island in Indonesia, CÉ LA VI, global dating app happn, and The Parallel Art Group.

Source:
Campaign Asia

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