Faaez Samadi
Aug 10, 2017

Text100 wins Rolls-Royce in SEA

Agency will develop the company’s digital presence.

Rolls-Royce APAC headquarters in Singapore
Rolls-Royce APAC headquarters in Singapore

Rolls-Royce today announced it has appointed Text100 as its communications agency across Southeast Asia.

Following a competitive pitch, Text100 was selected to handle the engineering company’s integrated communications strategy throughout the region, with a particular focus on digital and social media. 

The agency will implement a multi-channel approach and seek to grow Rolls-Royce’s audience through content marketing, PR and storytelling. The company has operations spanning Southeast Asia, with its regional hub based in Singapore.

“Rolls-Royce has some truly inspiring stories to tell, and we’re really excited to have the opportunity to lead on the creative strategy and execution of this programme for such a prestigious brand,” said Marc Ha, senior vice president and managing director of Text100 Singapore.

Erin Atan, Rolls-Royce communications director, APAC, Middle East and Turkey, said the brand wants to sharpen its B2B storytelling, and develop its owned, earned and paid media strategies in Southeast Asia, which pointed the company to Text100.

The company makes a range of products for aerospace and marine applications, notably commercial jet engines, and is not related to the automobile brand, which is owned by BMW. 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

16 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

16 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

16 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.