An advertising agency came out on top of the PR Lions category, with a total of 89 gongs from 2,111 entries, including a Grand Prix, 14 Golds, 27 Silvers and 47 Bronzes.
AMVBBDO London scooped the Grand Prix for ‘Trash Isles’ on behalf of Plastic Oceans.
Asia-Pacific generated 13 Lions but no Golds. Silver Lions went to:
- TBWA Hakuhodo for ‘Pride Jersey’ for AIG
- DDB New Zealand for ‘Rescam’ for Netsafe
- Grey Sydney for ‘Hello in Elephant’ for the David Sheldrick Wildlife Trust
- BWM Dentsu Sydney for ‘Project Revoice’ for the ALS Association
- FCB New Zealand for ‘Say it Tika’ for Vodafone
Bronze Lions went to:
- Innocean Worldwide for ‘Chatty School Bus’ for Hyundai Motor
- BWM Dentsu Sydney for ‘Project Revoice’ for the ALS Association
- BBDO Pakistan for ‘The Bridal Uniform’ for UN Women
- ADK Tokyo for ‘Future Cuisine Restaurant Ibuki’ for JAXA
- Clemenger BBDO Wellington for ‘Give Nothing to Racism’ for the New Zealand Human Rights Commission
- Clemenger BBDO Melbourne for ‘Never Before Barbie’ for Barbie
- Ogilvy New Zeland for ‘The World’s Most Successful Recruitment Video’ for the New Zealand Police
- DDB New Zealand for ‘Fight for Territory’ for Steinlager
View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.
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