Maya Hari
Oct 13, 2015

Play it again, Sam: The power of video in campaigns

Content, context and continuity are vital ingredients for an engaging video campaign. But how do you make it all gel into something viewers will want to replay and share? Twitter's Maya Hari shares some of the company's insights into successful campaigns.

Maya Hari

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

9 hours ago

No one talks about ads anymore: Have they lost ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

10 hours ago

BMF opens first APAC office in Hong Kong to drive ...

EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

11 hours ago

No minibar? No problem. CCIA NSW helps hotel lovers ...

Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.

11 hours ago

Woolley Marketing: Is it pessimism or realism to ...

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.