Advertising News
Rachel Barnes
Jun 20, 2018

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.

Panel (L-R): Rajamannar, Pritchard, and Mars global president of confectionary Andrew Clarke

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