Marketing Analysis
Minnie Wang
Aug 25, 2022

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about

This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.

Maker Festival 2022 is themed “The Future Land”, inspired by the sci-fi concept of futuristic camping.

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