According to a source, the oil firm has been securing credentials from agencies and would be drawing up a list on which other agencies it would invite to compete with its roster agencies. Based on its previous review in 2002, Petron is expected to finalise up to 10 agencies for its latest creative review.
Appointed agencies are supposedly contracted for two years before a mandatory review is carried out, but Petron has not been reviewing in the past few cycles.
The Filipino company would also hope to secure the services of its creative agencies by the end of this year as it starts to draw up plans for 2009 next January.
Leo Burnett is believed to hold the oil firm’s cars and LPG business. Saatchi handles its corporate and service stations while Lowe is tasked with its lubricants business.
Appointed agencies are supposedly contracted for two years before a mandatory review is carried out, but Petron has not been reviewing in the past few cycles.
The Filipino company would also hope to secure the services of its creative agencies by the end of this year as it starts to draw up plans for 2009 next January.
Leo Burnett is believed to hold the oil firm’s cars and LPG business. Saatchi handles its corporate and service stations while Lowe is tasked with its lubricants business.
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