Adoi
May 15, 2012

Perodua reviews creative account; shortlists two agencies

KUALA LUMPUR - National carmaker Perusahaan Otomobil Kedua (Perodua) is currently reviewing its creative account.

Perodua is reviewing its creative account
Perodua is reviewing its creative account

In the running were incumbent agency Naga DDB, Lowe & Partners, Spin and Astana. It is believed that Lowe and Spin have been shortlisted, but official news is only expected next week.

Perodua's recorded media spend last year on television and print exceeded RM27 million.

This article originally appeared on the website of Adoi Magazine.

Related Articles

Just Published

1 day ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

1 day ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

1 day ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

1 day ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.