At GroupM Thailand, he was partner, client leadership, running the Nestle AOR account. Spencer started his advertising career in London with McCann Erickson in 1992 and was transferred to Thailand in 1995 where he worked for nine years.
Formely general manager for Universal McCann Thailand as well, Spencer expanded his scope to become director of integration and was responsible for strengthening integrated marketing communication practices among companies operating under McCann WorldGroup.
Spencer said: “I have long admired the culture and the passion that the people within the OMD network has. It is an extremely well respected agency in the industry and I’m looking forward to be working with the team at a time when media communications is playing an ever more critical role in the success of clients’ business plans.”
“We are very pleased to have Paul on board in Thailand to steer our office to greater success. A strong leadership is crucial to our delivery in terms of client strategic communication planning service as well as capitalizing maximum market opportunities to drive business results. Paul has a strong track record and knows the Thai media landscape very well. His strong market insights together with great passion for media innovations would be an asset to our business”, added Choi.
Earlier this week, OMG made three key senior digital appointments for its key hubs in Asia.