Jenny Chan 陳詠欣
Jun 29, 2014

Okamoto turns restrictions to social advantage in China

SHANGHAI - Strict regulations around 'intimate' products in China have spurred Japanese condom manufacturer Okamoto to move to the forefront of social marketing, where it entertains netizens with copy filled with sexual puns.

Wordplay with Adidas' slogan as part of a World Cup series: 'All In Or Nothing' becomes 'Or 硬(hard)Or Nothing'

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

21 hours ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

23 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.