Staff Reporters
Jan 28, 2011

Ogilvy PR Australia appoints first-ever strategy, planning director

SYDNEY - Katherine Scott has been appointed as strategy and planning director at Ogilvy PR Australia, marking the first time this position has been filled in Australia.

Katherine Scott joins Ogilvy PR Australia in first-ever strategy role
Katherine Scott joins Ogilvy PR Australia in first-ever strategy role

Scott will work across all Ogilvy PR Australia companies, including Howorth, Impact Employee Communications, Ogilvy PR Health, Parker & Partners and Pulse Communications.

With more than ten years' experience, she joins from Fishburn Hedges in the UK as account director leading campaigns for London 2012 and British Telecom.

Scott will relocate from London to Sydney after five years in the UK. In her new role, she will focus on campaign development for new and existing clients, servicing Ogilvy PR offices in Canberra and Melbourne. 

Speaking of her new role, Scott said, "Very few barriers still exist between traditional communication disciplines. Strategic planning is no longer a mysterious art form reserved for the 'paid-for' world."

Ogilvy PR’s CEO Kieran Moore said, “Strategic planning for clients is becoming increasingly important in the PR industry. Katherine has both the experience across multiple sectors and an outstanding track record of delivering outstanding work for some of the biggest UK brands and organisations. London’s loss is our gain – her insights, passion and personality will make a huge contribution to our teams and our work.”

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

14 hours ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

15 hours ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

16 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.