Staff Reporters
Jun 4, 2012

Ogilvy Melbourne creates new head of brand strategy role

MELBOURNE - Ogilvy Group Melbourne has appointed Gavin MacMillan to the newly created role of head of brand strategy. MacMillan joins from DDB Melbourne where he was strategic planning director.

Gavin MacMillan
Gavin MacMillan

MacMillan will be tasked with leading the strategy team in Mebourne and will play a collaborative role with the broader Ogilvy Group, locally and internationally. 

He joins with 15 years' experience working with international brands including Virgin, Jaguar, ANZ and Jim Beam. Prior to joining DDB Melbourne in 2007, MacMillan spent eight years at Y&R London. 
 
According to Michael McEwan, managing partner, BADJAR Ogilvy, the post was created specifically with MacMillan in mind. "We firmly believe a collaboration of smart, creative minds is critical in how we build tailored teams around client needs," he said. "And Gavin is a natural collaborator, leader, teacher and sharer of ideas.”

 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.

3 hours ago

Troy Ruhanen: 'I wouldn't have taken OAG job if it ...

The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.

21 hours ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

21 hours ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!