The brand, bottled by ABC President Indonesia, has worked with local creative and branding shop Neo Indonesia for the past three years and is believed to be in the process of inviting agencies to submit credentials.
According to a spokesperson at Neo, the client might be looking for fresh perspectives in its marketing, to distinguish its brand from other market leaders in the ready-to-drink green and black tea categories, including Coca-Cola’s Freastea Green and Sosro’s Teh Kotak.
According to a spokesperson at Neo, the client might be looking for fresh perspectives in its marketing, to distinguish its brand from other market leaders in the ready-to-drink green and black tea categories, including Coca-Cola’s Freastea Green and Sosro’s Teh Kotak.
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