Nokia unveils optical illusion for its Lumia campaign

Dominating the entire below-street-level walkway between Central and Hong Kong stations, with wall posters and a three-dimensional pop-up display, viewers experience a the 3D effect by seeing the display from different angles while they are walking.

Created by UK-based visual illusion artist Patrick Hughes, the piece is designed so that the parts of the picture which seem farthest away are actually physically the nearest.

“It feels a bit weird, as I walk pass those posters, I could see the 3D image of the mobile phones moving from left to right side,” one MTR commuter said.

JCDecaux Pearl & Dean handles print advertising in the MTR. It has captured more passengers' reactions toward the campaign on a new Youtube video. Amy Chan, MD of JCDecaux Transport said that the campaign was successfully capturing commuter attention and maximising the impact of the campaign in a high-traffic location.

Nokia launched its Lumia Window 800 and 710 phones in Hong Kong in December, the mobile phone is powered by the Windows Phone operating system from Microsoft.

Reported last October, Nokia has pioneered the use of near-field communications (NFC) technology in an outdoor campaign to promote its NFC-enabled smartphones.