John Reynolds
Apr 28, 2011

Nokia to axe 7,000 jobs

GLOBAL - Nokia is axing 7,000 jobs in an effort to better compete in the smartphone market.

Nokia to axe 7,000 jobs

The company announced a major overhaul of its business, including culling 4,000 staff and transferring 3,000 employees to Accenture.

The jobs cull amounts to around 12 per cent of its workforce. Nokia hopes to complete the job cuts by 2012.

Key job functions that will be hit include software design and research and development. Marketing cuts have not been ruled out.

Nokia intends to slash its costs by one billion euros by 2013 and plans to start using Microsoft software instead of its own Symbian platform.

Nokia is effectively outsourcing its Symbian platform to Accenture. As part of the tie-up between the two parties, Accenture said it will produce software for future Nokia smartphones. Accenture will also provide software, business and operational services around the Windows phone platform to Nokia.

In addition, Accenture said it would become the preferred partner for Nokia's smartphone development activities.

In February this year, Nokia unveiled its turnaround strategy to grab back market share from Apple's iPhone.

Stephen Elop, Nokia president and chief executive, said, "At Nokia, we have new clarity around our path forward, which is focused on our leadership across smart devices, mobile phones and future disruptions.

"However, with this new focus, we also will face reductions in our workforce. This is a difficult reality, and we are working closely with our employees and partners to identify long-term re-employment programmes for the talented people of Nokia."

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

1 day ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

1 day ago

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

1 day ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.