News
Jenny Chan 陳詠欣
May 29, 2015

Nielsen develops Digital Ad Ratings for China with Tencent

BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.

Photo from an event announcing the service

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Cheetos’ launches limited edition fashionably functional pants

5 Cheetos’ launches limited edition fashionably functional pants

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

9 2025 winners for Event Marketing Awards announced in live ceremony

WPP offers free Friday lunches to lure staff back to office

10 WPP offers free Friday lunches to lure staff back to office

Related Articles

Nielsen launches Digital Ad Ratings in Hong Kong with Facebook panel
Mar 7, 2017
Jenny Chan 陳詠欣

Nielsen launches Digital Ad Ratings in Hong Kong ...

Nielsen China partners with Sina Weibo to enhance DAR offerings
Jun 28, 2017
Soon Chen Kang 江欣珍

Nielsen China partners with Sina Weibo to enhance ...

India's digital advertising industry to be $8.15 billion by end-2026: Study
Mar 25, 2025
Campaign India Team

India's digital advertising industry to be $8.15 ...

Digital Media Awards 2025 winners revealed
Apr 10, 2025
Staff Reporters

Digital Media Awards 2025 winners revealed

Just Published

DoorDash makes bid to buy Deliveroo
6 hours ago
Jyoti Rambhai

DoorDash makes bid to buy Deliveroo

The takeover talks come as consolidation within the food delivery service space gathers momentum.

Vidio’s CMO Teguh Wicaksono on staying 'punk' and breaking corporate norms
6 hours ago
Aulia Masna

Vidio’s CMO Teguh Wicaksono on staying 'punk' and ...

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.

Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
6 hours ago
Emma Thumann

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.

11 minutes of fame, many more of regret
6 hours ago
Kirsty Hathaway

11 minutes of fame, many more of regret

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.