NICG unveils new China headquarters in Beijing

NICG was originally founded in London in 2005 as Newland UK Limited, with a vision to take advantage of the fast expanding business and cultural exchanges between China and Europe. It has been expanding quickly in China and now leads a family of business with over 500 employees.

"I am pleased to note that this business model has proved so successful," said Sebastian Wood, Britain's ambassador to China.

In partnership with Arup, NICG is now supporting the Chinese Embassy in London with an exhibition of the Shanghai Expo, which is currently touring the UK.

Earlier this month, NICG took the Best Case Study Award in International PR at the 19th China International Public Relations Congress, which was held by the China International PR Association (CIPRA), for its PR campaign aiming to influence alternative medicine legislation in the United Kingdom.