David Blecken
Feb 2, 2009

Nguyen promoted to lead Bates in Vietnam

HO CHI MINH - Bates141 has promoted Vietnam general manager Tue Nguyen (pictured) to the position of managing director of its Vietnam office, following the departure of Peter Sandor for the Philippines last year.

Nguyen promoted to lead Bates in Vietnam
Nguyen will report to the agency’s Southeast Asia director Peter Skalberg. While he did not cite any specific area of focus in his new role, Nguyen stated that Bates141’s creative product would remain “the number one priority”.

The agency’s key clients in Vietnam include Heineken, Mobifone, Arla Foods, Google and Dell.

Nguyen has spent five-and-a-half years at Bates141 Vietnam, having previously worked as business development director. His international experience prior to that included stints at DDB and Leo Burnett in the US, where he worked on accounts such as Pepsi and McDonald’s.

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