David Blecken
Oct 20, 2014

Newgate opens Beijing office, names Greater China advisors

BEIJING - Newgate Communications has opened for business in Beijing with the appointment of Tom Grimmer and David Schlesinger as senior advisors for Greater China.

Tom Grimmer is the former regional head of communications for HSBC
Tom Grimmer is the former regional head of communications for HSBC

Grace Zhang, Newgate’s Hong Kong partner, will lead the office. Grimmer (pictured) is the former head of regional communications for HSBC and prior to that was China managing partner at Kreab Gavin Anderson; Schlesinger was previously editor-in-chief and global managing editor of Reuters News.

Newgate’s Greater China operations began in January 2013 with the opening of an office in Hong Kong. The agency has shown strong growth across financial, corporate and public affairs practices. It opened in Singapore later that year.

Richard Barton, Newgate’s managing director for Greater China, said in a statement that Zhang had “a strong track record in advising both local and MNC clients”.

He added that Schlesinger and Grimmer had respectively “been at the cutting edge of journalism, communications and business in the PRC. Their insights and advice on business and communications in China are proving to be an invaluable resource for our fast-growing client roster”.

 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

How to put creativity back into media buying

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

8 hours ago

Creative Minds: Fachrul Rizal considers advertising ...

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

9 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

9 hours ago

A sweet KitKat break-time signal for Manila businesses

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.