Staff Reporters
Mar 1, 2012

New digital technical director for Tequila\ Singapore

SINGAPORE - TBWA Singapore has hired Tuomas Peltoniemi as the digital technical director at Tequila\ Singapore.

Tuomas Peltoniemi, digital technical director at Tequila\ Singapore
Tuomas Peltoniemi, digital technical director at Tequila\ Singapore

He is responsible for growing revenues, strategic planning, concept development and new business development.

He was most recently the managing director of INOOB Digital, a digital production company in Finland, working with agencies such as SEK & Grey, Tribal DDB, TBWA, Skandaali Leo Burnett, Family and Sherpa. He has also worked with global brands like Nissan, Finnair, Nokia, Rukki Steel and Sanoma Corporation.

He also worked at Zimmerman Advertising, Nokia World Headquarters and TBWA\ Helsinki, previously.

“From enterprise-level builds to innovative and intimate brand experiences, Tuomas sees how technology and creativity seamlessly weave together to engage people in powerful ways,” said Brent Farrell, managing director of digital at TEQUILA\ Singapore. “His addition to our team here at Tequila, helps to deepen and enrich our digital offering right across the Asia Pacific Region.”

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