CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | QSR Brands Malaysia proj, Karnataka Tourism India proj, BHP Aus proj | 119.9 | TBZ India | 115.5 |
2 | 4 | McCann WorldGroup | Qualcomm China, CISCO India, C’estbon Beverage China | 63.1 | VIP India | 61.9 |
3 | 3 | Isobar | Panasonic India digital project | 61.1 | 61.1 | |
4 | 2 | Publicis | 20th Century Fox Korea, Ausnutrition China, Huawei China project | 60 | FMCG Client China | 58.4 |
5 | 6 | DDB | Western Bulldogs Australia proj, Disney Australia proj, Hennessy China | 57.2 | Vita Tea China/Hong Kong | 55.1 |
6 | 5 | Y&R | Cool Pad Technology China, Pepsi Nutrition China, JTI Indonesia | 56.9 | Revlon Australia | 54.8 |
7 | 7 | TBWA | Carver Korea, Adidas China project, Vida Nutriscience Philippines | 48.6 | TAB Australia | 46.3 |
8 | 8 | Dentsu | FundsIndia.com India, Hug Innovations India | 40.5 | Weet-Bix Australia | 38 |
9 | 10 | J. Walter Thompson | Heineken Thailand, Apollo Boutique India, Air Asia India | 39.8 | KT&G Korea | 34.4 |
10 | 9 | Saatchi & Saatchi | Hero MotoCorp India, Nestle Vietnam project, MasterCard Advisors | 33.8 | Emirates Indonesia | 31.8 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Mindshare | Yili (planning and content) China, HSBC (online) Aus, L’Oréal Korea | 74.9 | TNZ Australia | 64.2 |
2 | 2 | Zenith | 21st Century Fox APAC, Henkel China, Reckitt Benckiser Malaysia | 62 | Huawei Kuwait | 54 |
3 | 5 | OMD | Henkel GCC/Lebanon/Iran, Tabcorp Australia, Frucor Australia | 45.9 | Bakers Delight Australia | 38.5 |
4 | 3 | PHD | SAP Thai, ExxonMobil Thai proj, First Financial Holding Taiwan proj | 40.5 | MYOB Australia | 38.3 |
5 | 4 | Carat | DreamWorld Thai, Triumph Motorcycles Aus, Ministry of Energy Thai | 36.7 | OCBC Bank Singapore | 34.7 |
6 | 6 | Dentsu Media | Japan National Tourism Organization Malaysia, FTMS China project | 24.7 | Amex Japan | 22.5 |
7 | 9 | MEC | Tempo Scan (planning) Indo, Vistaprint India, Chang Beer Vietnam | 17.8 | Lenovo Malaysia | 14.3 |
8 | 8 | Initiative | Maybank Mal, Sing, Indo, Phil, Century Tuna Phil, Continental Tire Cn | 14.4 | McPherson’s Australia | 13.7 |
9 | 7 | Vizeum | Arnott’s Thailand, Sino-Pacific (ProFresh) Thailand, BAOJI Thailand proj | 14.4 | StudioCanal Australia | 13.6 |
10 | 11 | MediaCom | News Corp Australia, British American Tobacco Indo, Adjavis India | 46.6 | Hitachi Japan | 12.2 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].