Advertising Media News Data The Work
Staff Reporters
Jun 11, 2012

NEW BUSINESS LEAGUE: Country-specific results for April 2012

ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

NEW BUSINESS LEAGUE: Country-specific results for April 2012

Australia
China
Hong Kong
India
Indonesia
Japan
Korea

Malaysia
New Zealand
The Philippines
Singapore
Taiwan
Thailand
Vietnam

METHODOLOGY: The R3 New Business League has been compiled each of the last 114 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.

AUSTRALIA: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 M&C Saatchi Optus, Slater & Gordon, Commonwealth Bank 15.05   15.05
2 2 Ogilvy Melbourne Airport Project, Philips Asia Pacific, Vodafone 6.37 Taronga Western Plains Zoo 4.77
3 3 Clemenger BBDO Foster's CUB, ATO 2.03   2.03
4 5 DDB Britax, Hertz, Officeworks 2.03 Philips Asia Pacific 1.53
5 4 Grey Group University of Canberra Digital Project, Australian National Audit Office Project, Procter & Gamble Project 1.33   1.33
6= 6= McCann WorldGroup CCA Mount Franklin 1.15   0.84
7= 6= Lowe Johnson & Johnson Stayfree, Chartered Accountants 0.77   0.77
8 8 Y&R Heinz, Emirates 0.69   0.69
9 9 BMF Australian Electoral Commission 0.60   0.60
10 10 Euro RSCG Bayer Project, Ibis Hotel, RTA Project 0.48   0.48
11 11 Leo Burnett Make-A-Wish, Scenic Tours, Red Island Project 0.37   0.37
12 12 TBWA  Taronga Western Plains Zoo, Infiniti, Nissan 0.35   0.35
13 13 JWT Unilever Sunsilk, Unilever Toni & Guy Digital, Johnson & Johnson Nicorette and Regaine 0.20   0.20
14 14 DraftFCB Wattyl, Kimberly-Clark KimTech 0.06   0.06
15 15 Iris Lonely Planet 0.05   0.05
16= 16= Publicis   0.00   0.00
16= 16= Dentsu   0.00   0.00
16= 16= SapientNitro   0.00   0.00
19 19 Saatchi and Saatchi Big W 0.10 Emirates (0.52)
20 20 Host   0.00 Vodafone (4.50)

AUSTRALIA: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Universal McCann Kmart, Australian Government, NBN 6.40   6.40
2 2 Carat Holden Digital, ASOS Digital, Kraft Digital 5.36   5.36
3 3 Initiative Innocean Worldwide Hyundai, Innocean Worldwide Kia, The Iconic 3.26   3.16
4 4 PHD Roamz, Agro Farma Chobani, Cancer Council NSW 3.01 Choice 2.98
5 5 OMD RMIT, National Hearing Care, The Reject Shop 1.83   1.46
6 15 Maxus Spirit of Tasmania, GSK 1.88 Rebel Sport 1.10
7 7 Starcom MediaVest Harris Scarfe, Riedel, Optus 4.28 General Motors 1.03
8 9 Mitchells Expedia Digital, RT Advertising, Rebel Sport 2.47 RMIT 0.40
9 6 MediaCom Real Estate Australia, REA Group, P&OS 0.61   0.36
10 8 IKON Pandora 0.25 True Value Solar 0.23
11 10 Vizeum Choice 0.05   0.05
12 11 MEC National Basketball Association Digital 0.01   0.01
13= 12= Mindshare   0.00   0.00
13= 12= Bellamy Hayden   0.00   0.00
15 14 ZenithOptimedia Unibet 0.11 RMIT (0.09)
16 16 MPG Madman Entertainment 0.10 Optus (3.40)

China: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (RMB ￥m) Recent losses Estimated Overall YTD Revenue (RMB￥m)
1 1 Ogilvy Caterpillar, SEAT, Yihaodian 84.08 Tsingtao Beer 81.64
2 2 Publicis Haier White Goods, Dongfeng Citroen Project, Bawang Zhuifeng Shampoo 32.22   32.22
3 3 McCann WorldGroup Shenzhen Development Bank, Guangdong Telecom, Intel Project 22.26   22.26
4 4 BBH Huawei 6.84   6.84
5 9 SapientNitro L'Oreal Project, Coca-Cola Ice Dew, TAG Heuer 5.81   5.81
6 6 BBDO Lee Gardens, ChinaHR.com, Transitions 5.47   5.47
7 7 M&C Saatchi Volkswagen China, Mengniu Dairy Cheese, Uni-President Project 5.46   5.46
8 8 Lowe Alipay, Lotus, Pimco 5.26   5.26
9 10 DraftFCB Marie France Body Slimming Rebranding, Acer, Uni-President Ice Tea Digital Campaign 5.02   5.02
10 5 Leo Burnett Samsung Project, GCL-Poly, Jack & Jones 9.91   4.78
11 11 Y&R DSG International, Citizen, CooperVision 2.97   2.97
12 21 TBWA Tsingtao Beer, AIA, Abercrombie & Fitch 2.87 Citizen 1.50
13 12 Euro RSCG   0.53   0.53
14= 13= Iris Reebok 0.34   0.34
14= 13= JWT Shell Tongyi, Shiseido 0.34   0.34
16= 15= Grey Group   0.00   0.00
16= 15= WE   0.00   0.00
16= 15= Bates   0.00   0.00
16= 15= Dentsu   0.00   0.00
16= 15= Wieden & Kennedy   0.00   0.00
21 22 DDB Acer Project  0.77 Philips Asia Pacific (3.17)
22 15= Saatchi and Saatchi   0/00 China Telecom (13.67)

China: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (RMB ￥m) Recent losses Estimated Overall YTD Revenue (RMB ￥m)
1 12 OMD China Telecom, Amway Artistry 69.20 Zhujiang Beer 58.95
2 1 Carat Bright Dairy, Xi'an- Janssen Pharmaceutical Digital, Pfizer OOH 58.63 PGI Digital 58.37
3 4= Starcom MediaVest Ren He Group, Nongfu Spring Water Group, PGI Digital 102.82 China Telecom 41.30
4= 7 Vizeum JDB Group, Korean Air, Nongshim 23.04   23.04
4= 2 Mindshare Yili 41.01 Daphne 16.65
6 6 ZenithOptimedia Mengniu Guan Yi Yogurt and YoyiC, BSH, Pacific Insurance 20.65 Lexus GX Dealership Program 16.38
7 4= Universal McCann Harry Winston, Founder, Metersbonwe 24.98 Yili Outdoor 13.70
8 9 MPG Joyoung Digital, Tourism Queensland Digital, HUGO BOSS Digital 1.61   1.61
9 11 PHD Almond Board of California 0.34   0.34
10 10 Initiative ABCmouse 0.29   0.29
11 13 MEC Harman 0.17 Henkel (4.96)
12 8 Maxus Tourism Victoria, Lexus GX Dealership Program, South African Airways 5.54 Ren He Group (6.42)
13 3 MediaCom P&G Hair Care Planning, RBS, China Unicom 47.91 P&G Non TV (6.77)
14 14 Dentsu Media Ministry of Agriculture, Forestry and Fisheries of Japan 0.12   (13.55)

Hong Kong: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 DDB Maxim's Snowy Mooncake, Vitasoy, Henderson Metropolitan 1.79 Philips Asia Pacific 1.39
2 4 Ogilvy American Express, Costa Cruises, Henderson Land Development 0.92   0.88
3 2 Grey Group Amway Project, Lindt Project, Samsung TV Project 0.82   0.82
4 3 McCann Worldgroup Lee Kum Kee 0.46   0.46
5 15 DraftFCB MPF Association, Hong Kong Broadband, Marie France Body Slimming Rebranding 0.74 Seiko 0.38
6 5 Leo Burnett Swire Properties, Dulux, Calbee 0.22   0.22
7 6 TBWA Cheung Kong Holdings 0.03   0.03
8= 7= Publicis   0.00   0.00
8= 7= BBDO   0.00   0.00
8= 7= Bates   0.00   0.00
8= 7= Y&R   0.00   0.00
8= 7= Saatchi and Saatchi   0.00   0.00
8= 7= Dentsu   0.00   0.00
8= 7= Lowe   0.00   0.00
8= 7= JWT   0.00   0.00
16 16 M&C Saatchi   0.00 Hong Kong Broadband (0.20)
17 17 Euro RSCG Hong Kong International Airport, Swire Properties Pacific Place 0.35 Sony Ericsson (0.57)

Hong Kong: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 PHD Vmware, Raid, ETC Finance 1.21   1.21
2 2 Carat Sony, Audemars Piguet 1.61 FANCL 1.01
3 10 Starcom MediaVest   1.00 General Mills 0.58
4 3 ZenithOptimedia Abbott Nutrition 0.50 MSIG 0.47
5 4 Universal McCann SCAD Group, Harbour Plaza, Sony Pictures 0.39   0.39
6 9 Maxus Maxim's Caterers, Hysan Place, Cheung Kong Holdings 0.36   0.36
7 7= OMD Infiniti, Hong Kong Buddhist Association, Nissan Project 0.42   0.32
8 5 Initiative Yuexiu, Georg Jensen, Zuji Travel 0.27   0.27
9 6 MPG Travel Expert 0.14   0.14
10 7= Dentsu Media Kao, Ministry of Agriculture, Forestry and Fisheries of Japan 0.12   0.12
11 13 MEC National Basketball Association Digital, MSIG 0.04 Sony (0.41)
12 12 Mindshare   0.00 Zuji Travel (0.43)
13 11 MediaCom General Mills, New World Development The Signature, RBS 0.61 P&G Non TV (0.79)

India: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Billings (Crore) Recent losses Estimated Overall YTD Billings (Crore)
1 1 Mudra DDB National Housing Bank, RentWorks India, Ashok Leyland 441.90 Beetel Teletech 375.31
2 2 Ogilvy Castrol India, GlaxoSmithKline Pharmaceuticals, Qualcomm 251.53 Limca 220.26
3 3 McCann WorldGroup Dharampal Satyapal, Bharti Airtel Loyalty Program, Glenmark 156.46   149.03
4 4 TBWA  Peninsula Land, Fa Deodorant, Sify 115.99   110.79
5 5 Leo Burnett CavinKare henna, India Glycols V2O, Limca 83.98   83.98
6 6 M&C Saatchi SHRM, Sterlite Technologies 67.69   67.69
7 7 Grey Group India SpiceJet, Honda Motor, Machdar Motorsports i1 Super Series 68.66 Coal India 63.84
8 8 Lowe Coconut Development Board, Canara Bank 49.88 SRMB Srijan 47.46
9 9 Dentsu Honda Dream Yuga, Canon Campaigns, Tetra Pak 28.95   28.95
10 10 JWT Daimler BharatBenz Project, Corporation Bank, Babyoye 58.64   24.87
11 11 RK Swamy BBDO  Racold, Corporation Bank, Coal India 26.72 PepsiCo Quaker 24.79
12 12 Law and Kenneth ING Life Insurance, eBay 12.06   12.06
13 15 Percept National Housing Bank, Ditto, Orris Infrastructure 16.89 Asianet 6.27
14 13 BBH Skoda 4.38   4.83
15 14 Euro RSCG Sony Six, Nokia Digital 15.68   4.55
16 16 DraftFCB MakeMyTrip 3.71   3.71
17 17 Iris Alere Medical 2.41   2.41
18= 18= Contract Advertising World Kitchen, Jockey 7.24 SpiceJet 0.00
18= 18= Publicis + Publicis Ambiance     0.00   0.00
18= 18= Saatchi and Saatchi   0.00   0.00
18= 18= Wieden & Kennedy   0.00   0.00
18= 18= Bates 141   0.00   0.00
23 23 Madison Creative    0.00 IDFC (9.65)
24 24 Rediffusion Y&R  Tata, Lafarge, SBI Mutual Fund 23.96   (35.43)

India: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Billings (Crore) Recent losses Estimated Overall YTD Billings (Crore)
1 1 Lintas Media Group DS Group, Meritnation, Eden Realty Ventures 267.07   267.07
2 2 Starcom MediaVest Ramdev Food Products, Sterling Holiday Resorts, Novartis 189.62   189.62
3 4 Mindshare Kasturi & Sons, Jabong.com, SPR & RG Constructions  127.14   119.90
4 3 Vizeum Fox Star Studios, Cholamandalam Finance, Ricoh 59.59   59.59
5 5 MEC CarTrade.com, Reliance Communications 50.66   50.66
6 10 OMD Sony Six, Moms Supplies, Indagro Foods 107.12 Henkel Jyothy Labs 49.22
7 6 MediaCom Piaggio, RBS, VisitBritain 38.60   38.60
8 7 ZenithOptimedia Yatra Online 28.95   28.95
9 11= Carat Exelixi Management Company, iBroad7 communication, Tilaknagar Industries 16.20   16.20
10 8 MPG Sleepwell 12.06   12.06
11 9 Lodestar Universal Population Services International 1.69   1.69
12 11= PHD Vmware 1.21   1.21
13 15 Maxus Housing Development Finance, Sesame Workshop Initiative India, N.K. Proteins 49.22 Dabur 0.97
14= 11= Allied Media   0.00   0.00
14= 11= TME   0.00   0.00
16 16 Madison Media Enamor, Crompton Greaves, Dixcy Textiles 24.13 General Motors (72.38)

Indonesia: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 McCann WorldGroup Coca-Cola sparkling portfolio, Pizza Hut Delivery, Nestle 2.09   2.09
2 2 Lowe Unilever Vaseline, PT AXIS Telekom Indonesia  1.40   1.40
3 5 Grey Group Softex 1.10   1.10
4 4 Ogilvy Wijaya Karya, Unilever SHE, Hero Supermarket Project 1.37 Coca-Cola Sprite and Fanta 1.07
5 5 Leo Burnett Bank Muamalat 0.67   0.67
6 6 TBWA  TelkomVision 0.14   0.14
7 7 DDB British Council, Pepsi 0.35 Philips Asia Pacific 0.10
8 8 Y&R PT. Belfoods Indonesia  0.04   0.04
9= 9= BBDO   0.00   0.00
9= 9= Saatchi and Saatchi   0.00   0.00
9= 9= Euro RSCG   0.00   0.00
9= 9= Dentsu   0.00   0.00
9= 9= Bates   0.00   0.00
9= 9= M&C Saatchi   0.00   0.00
9= 9= DraftFCB   0.00   0.00
16 16 JWT   0.00 Orang Tua Group (0.31)
17 17 Publicis   0.04   (0.72)

Indonesia:  Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 4 MPG XL Axiata, AXA Mandiri 2.88   2.88
2 1 MEC Tempo Group, MSIG, Manulife 1.89   1.89
3 2 PHD Vmware, HTC 0.66   0.66
4 5 ZenithOptimedia Kobe & Lyne, Bank Muamalat 0.38 MSIG 0.35
5 3 Carat Blibli Digital Project, PT Johnson Home Hygiene Products Kiwi Digital Project, BMW Digital 0.84   0.21
6= 6= Starcom MediaVest Coca-Cola 0.15   0.15
6= 6= Universal McCann Mendengar 0.15   0.15
8 8 Maxus Delami Brands Tirajeans, Acer 0.12   0.12
9= 9= OMD   0.00   0.00
9= 9= MediaCom   0.00   0.00
9= 9= Vizeum   0.00   0.00
9= 9= Mindshare   0.00   0.00
13 9= Initiative SOHO 0.10   (2.50)

Japan:  Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 McCann WorldGroup Gyu-Kaku, Subway 3.03   3.03
2 2 BBDO Urban Renaissance Agency, Kinari Soka Mocka 1.70   1.70
3 3 Y&R Everlife Project, Tanaka Kikinzoku Jewelry K.K., Clarks Japan 0.79   0.79
4 4 Ogilvy Philips Asia Pacific, Pigeon, Kose 0.48   0.48
5 5 TBWA    0.23   0.23
6 6 JWT HOME'S 0.12   0.12
7 7 Wieden & Kennedy Hulu 0.05   0.05
8= 8= M&C Saatchi   0.00   0.00
8= 8= Leo Burnett   0.00   0.00
8= 8= Publicis   0.00   0.00
8= 8= Euro RSCG   0.00   0.00
8= 8= Grey Group   0.00   0.00
8= 8= Saatchi & Saatchi   0.00   0.00
8= 8= Bates   0.00   0.00
8= 8= Lowe   0.00   0.00
8= 8= DraftFCB   0.00   0.00
17 17 DDB Schick 0.20 Philips Asia Pacific (0.20)
18 18 Dentsu   0.10 Everlife Project (1.20)

Japan:  Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat General Motors, Vitacost, State Street Global Advisors 0.81   0.81
2 2 Universal McCann LinkedIn, New Balance, Japan Maternity Fitness Association 0.19   0.19
3 3 MEC National Basketball Association Digital 0.01   0.01
4= 4= MediaCom   0.00   0.00
4= 4= MPG   0.00   0.00
4= 4= OMD   0.00   0.00
4= 4= PHD   0.00   0.00
4= 4= Mindshare   0.00   0.00
4= 4= ZenithOptimedia   0.00   0.00
4= 4= Starcom MediaVest   0.00   0.00

Korea:  Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 TBWA  ID Hospital, CJ Olive Young, Maeil Dairies 2.45 Kyowon L&C 2.09
2 4 Grey Group Dell Projects, Invida Kinerase and Dermatix, Mercedes-Benz 1.46   1.46
3 2 Leo Burnett E-land Group New Balance 1.17   1.17
4 3 Ogilvy IAAFC, Victorian Government, Philips Asia Pacific 1.09   1.09
5 5 McCann WorldGroup Walt Disney Company Korea, Allergan Juvederm, Mundipharma Norspan 0.66 ID Hospital 0.36
6 6 Euro RSCG   0.01   0.01
7= 7= BBDO   0.00   0.00
7= 7= Publicis   0.00   0.00
7= 7= Saatchi and Saatchi   0.00   0.00
7= 7= Bates   0.00   0.00
7= 7= Lowe   0.00   0.00
7= 7= DraftFCB   0.00   0.00
13 13 DDB Hira, Levi's, Henkel 0.12 Philips Asia Pacific (0.28)
14 14 JWT   0.00 Maeil Dairy (1.21)

Korea:  Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 Carat General Motors, Woori Financial Group, Nonghyup Digital 4.22   4.22
2 1 Dentsu Media Thermos, Our Home Project, Woori Financial Group Project 0.72   0.72
3 3 Universal McCann ETLAND, ThinkWare, Shinyoung Securities 0.51   0.51
4 4 Starcom MediaVest Woori Aviva, MSD Contraception 0.17   0.17
5 5= PHD VMware 0.01   0.01
6= 5= ZenithOptimedia   0.00   0.00
6= 5= OMD   0.00   0.00
6= 5= MediaCom   0.00   0.00
6= 5= MPG   0.00   0.00
6= 5= Initiative   0.00   0.00

Malaysia: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Leo Burnett Maybank, Maxis Communications 2.01   2.01
2 2 McCann WorldGroup Nestle, Maxis 1.60   1.60
3 3 Publicis CCM, Zurich, Nestle RTD 1.36   1.35
4 16 DDB Star Media Group, Panasonic Business Solutions 1.10 Philips Asia Pacific 0.60
5 4 Euro RSCG AmBank, Old Town White Coffee 0.35   0.35
6= 5 M&C Saatchi SOTA, Bursa Malaysia Berhad, Ekuinas 0.10   0.10
6= 8= Dentsu Panasonic Lumix and Viera 0.10   0.10
8 6 Lowe International Medical University 0.05   0.05
9 7 Ogilvy Philips Asia Pacific, Malaysia Airlines, BMW Malaysia  1.53   0.03
10= 8= Saatchi and Saatchi   0.00   0.00
10= 8= Grey Group   0.00   0.00
10= 8= Bates   0.00   0.00
10= 8= Y&R   0.00   0.00
10= 8= JWT   0.00   0.00
10= 8= DraftFCB   0.00   0.00
16 15 TBWA British Council 0.01 Bursa Malaysia Berhad (0.04)
17 17 BBDO   0.00 Old Town White Coffee (1.07)

Malaysia: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Vizeum Star RFM, Panasonic 0.68   0.68
2 2 Starcom MediaVest Kao 0.40   0.40
3 3 Universal McCann KFC Digital, Pizza Hut Digital, H&M 0.26   0.26
4 4 PHD VMware 0.09   0.09
5 5 MEC Genneva, MyiMart.com, MSIG 0.05   0.05
6= 6= ZenithOptimedia Disney DXD, Hourglass 0.03 MSIG 0.00
6= 6= MediaCom   0.00   0.00
6= 6= Maxus   0.00   0.00
6= 6= MPG   0.00   0.00
6= 6= Initiative   0.00   0.00
6= 6= Mindshare   0.00   0.00
12 12 Carat KFC Digital Project, Red FM (OOH), Tune Money, Yakult 0.05 Kao (0.35)
13 13 OMD Sony Ericsson  0.02 Panasonic (0.49)

New Zealand: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 DraftFCB Air New Zealand 1.01   1.01
2 2 DDB Qantas, OfficeMax, AA Tourism 0.68   0.64
3 3 Saatchi and Saatchi Air New Zealand 0.46   0.46
4 4= Grey Group Fletcher Aluminium Projects 0.04   0.04
5= 4= Y&R   0.00   0.00
5= 4= JWT   0.00   0.00
5= 4= Publicis   0.00   0.00
5= 4= Euro RSCG   0.00   0.00
5= 4= Leo Burnett   0.00   0.00
5= 4= McCann WorldGroup   0.00   0.00
5= 4= Lowe   0.00   0.00
5= 4= BBDO   0.00   0.00
5= 4= Ogilvy   0.00   0.00
5= 4= M&C Saatchi   0.00   0.00
15 15 TBWA    0.00 Qantas (0.04)

New Zealand: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Brandlines, SCANZ, Partners Life 0.38   0.38
2 2 OMD Immigration New Zealand, Igloo, NZ Treasury 0.27   0.27
3 3 MEC Beds R Us 0.15   0.15
4 4 PHD Freeview 0.56 BNZ 0.06
5 5= MediaCom BNZ 0.02   0.02
6= 5= ZenithOptimedia   0.00   0.00
6= 5= MPG   0.00   0.00
6= 5= Mindshare   0.00   0.00
6= 5= Universal McCann   0.00   0.00
10 10 Starcom MediaVest   0.00 General Motors  (0.25)

Philippines: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 McCann WorldGroup BDO, Globe Business, Isuzu Philippines 3.43   3.43
2 2 Leo Burnett The Coca-Cola Export Corporation, Indofoods 0.94   0.94
3 3 Ogilvy Unilab, Singapore Tourism Board, Red Bull 0.90   0.90
4 8 DDB Propan TLC Pascual Laboratories, Duty Free Philippines, Sunnywood Rice 1.29 Philips Asia Pacific 0.78
5 4 Y&R Avon, Century Corporation, Shangri La Properties Shang Salcedo Place 0.29   0.29
6 7 BBDO Manila Water, SM Supermalls, Intel 0.20   0.20
7 5 JWT Del Monte Fit N' Right 0.23   0.17
8 6 Publicis Nestle Vevey, Omni Digital Media Ventures, Splash Maxi-Peel 0.16   0.16
9 9= Grey Group Isuzu Philippines Digital Project, Indra Project, Tradition Homes Project 0.19 SM Supermalls 0.10
10= 9= TBWA  Alaska Milk Alpine 0.02   0.00
10= 9= Euro RSCG   0.00   0.00
10= 9= Bates   0.00   0.00
10= 9= Saatchi and Saatchi   0.00   0.00
10= 9= M&C Saatchi   0.00   0.00
10= 9= Dentsu   0.00   0.00
10= 9= DraftFCB   0.00   0.00
17 17 Lowe   0.45 Social Security System (0.04)

Philippines: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Tanduay Distillers, Philippine Airlines, 7-Eleven 1.33   1.30
2 9= Starcom MediaVest Metrobank Group of Companies 0.38   0.38
3 2 Maxus Estee Lauder, Shang Properties, Inbisco Kopiko 0.27   0.27
4 3 ZenithOptimedia Ayala Land, Mega Lifesciences 0.20   0.20
5 4 PHD HTC, VMware, Unioil 0.17   0.17
6= 5 MEC Leslie Snack Clover Chips, Bostik Vulcaseal, TAO Corporation Lenovo Mobile Phone 0.09   0.09
6= 7 OMD Splash Foods Corporation, Stradcom, Charter Ping An 0.09   0.09
8 6 Vizeum Insular Life, Cashcashpinoy 0.07   0.07
9 8 Universal McCann Jollibee, JS Unitrade EQ Diapers, M.Lhuillier  0.23 Inbisco Kopiko 0.04
10= 9= MPG   0.00   0.00
10= 9= Initiative   0.00   0.00
10= 9= Mindshare   0.00   0.00
13 13 MediaCom   0.00 Metrobank Group of Companies (1.45)

Singapore: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 DDB Changi General Hospital, Courts, AMD 4.54 Philips Asia Pacific 4.14
2 7 Ogilvy Resorts World Singapore, Singapore Telecom, Cathay Organisation 1.99   1.99
3 3 Grey Group WSH, Asia Pacific Breweries Digital Project, Certainty Digital Project 1.31   1.31
4 2 McCann WorldGroup Hewlett Packard 1.11   1.11
5 4 Publicis Singapore Sports Council, Koh Brothers Development Project, GMP Project 1.07   1.07
6 5 BBH Huawei 1.00   1.00
7 6 Y&R Institute for Adult Learning 0.86   0.86
8 8 Iris 3M, SingTel, Costa Coffee 0.25   0.25
9 9 TBWA Google, Abbott Nutrition, Northern Territory 0.21   0.21
10 10 JWT Pizza Hut 0.15   0.15
11 11 Lowe Ministry of Community 0.14   0.14
12 12 Euro RSCG Merck Sharp & Dohme 0.04   0.04
13= 13= Dentsu   0.00   0.00
13= 13= Leo Burnett   0.00   0.00
13= 13= Crush   0.00   0.00
13= 13= Bates   0.00   0.00
13= 13= M&C Saatchi   0.00   0.00
13= 13= Saatchi and Saatchi   0.00   0.00
13= 13= DraftFCB   0.00   0.00
20 20 BBDO TomTom Project, Paragon, Food Republic 0.04 SCA Hygiene (0.73)

Singapore: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 MPG Far East Organisation, Crown Jewels, Qnet 1.22   1.22
2 1 PHD Singapore Kindness Movement, Esplanade, Bridge Alliance Project 1.13   1.13
3 3 Initiative NETS, DirectAsia.com, MCYS 0.28   0.28
4= 5 Maxus Workplace Safety and Health Council, Sacoor Brothers, Matrix Singapore 0.13   0.13
4= 4 OMD H&M, MICA, ABN Amro 0.13   0.13
6 8 Universal McCann FIC, Suntec, SingPost Project 0.15 H&M 0.05
7 6 Starcom MediaVest E*Trade, Singapore Polytechnic 0.14   0.04
8 7 MEC MSIG 0.03   0.03
9= 9= MediaCom RBS 0.01   0.01
9= 9= Mindshare UOL Group  0.05 NETS 0.01
11 11 Vizeum   0.00   0.00
12 12 Dentsu Media Ministry of Agriculture, Forestry and Fisheries of Japan 0.02 Matrix Singapore (0.02)
13 13 ZenithOptimedia   0.00 Esplanade (0.07)
14 14 Carat   0.00 Workplace Safety and Health Council (0.59)

Taiwan: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Ogilvy Garena Project, Continental Holdings Project, Philips Asia Pacific 1.38   1.38
2 2 TBWA  Asus, Vichy, Lock & Lock 0.74   0.74
3 3 McCann WorldGroup Taiwan Beer, Dunkin' Donuts  0.53   0.53
4 5 Leo Burnett Nike, Samsung Electronics, PepsiCo Foods 0.29   0.29
5 4 DraftFCB Apure
 		 0.15   0.15
6= 7= BBDO Bionet Project 0.05   0.05
6= 7= Lowe Dunkin' Donuts 0.05   0.05
8 6 JWT Sum's Auto 0.02   0.02
9= 7= Saatchi and Saatchi   0.00   0.00
9= 7= Bates   0.00   0.00
9= 7= Euro RSCG   0.00   0.00
9= 7= Grey Group   0.00   0.00
9= 7= Y&R   0.00   0.00
14 15 DDB   0.77 Philips Asia Pacific (0.03)
15 7= Publicis   0.00   (0.25)

Taiwan: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY   Estimated YTD Win Revenue (US$m)   Estimated Overall YTD Revenue (US$m)
1 1 MEC Gjun Information, HouseFun Digital, Taiwan Beer 1.13   1.13
2 8 Starcom MediaVest Avon 1.04   1.04
3 5 Mindshare AllianceBernstein, Takeda Pharmaceuticals, Taiwan Power Company 0.71   0.67
4 2 Dentsu Media Taiwan Beer, SUM, New Taipei City 0.65   0.65
5 3 Vizeum Subaru, FDA, 3M 0.64   0.64
6 4 PHD Vmware, Architecture World, Sunsuivi 0.60   0.60
7 6 ZenithOptimedia Whitewood House, Nike, TSMC 0.20   0.20
8 7 Initiative mes beaute, Hitachi Washing Machine, Forward Music 0.09   0.08
9 9 Universal McCann Dunkin' Donuts, Fairton 7 For All Mankind 0.04   0.04
10= 10= Maxus   0.00   0.00
10= 10= MPG   0.00   0.00
12 12 OMD Electrolux, Taiwan Stock Exchange Corporation, Pepsi 0.14 HerBuy (0.02)
13 13 Carat Beijing Kunlun Tech, Domohorn, CatchPlay 0.42 Blizzard Entertainment (0.33)
14 14 MediaCom   0.00 P&G Non TV (1.03)

Thailand: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 McCann WorldGroup Nikon, SCB, Holiday Inn 2.19   2.19
2 2 Lowe Krungsri, True 1.54   1.54
3 3 Ogilvy British Council, Wangkanai Group Project, Dr.Somchai Project 1.46   1.46
4 4 JWT Thai Airways Thai Smile, Naga World 0.35 Chatrium Hotels and Residences Project 0.27
5= 5= Leo Burnett   0.22   0.22
5= 5= Grey Group Chatrium Hotels and Residences Project, GSK Physiogel Project, Ayudhya Allianz C.P. Project 0.22   0.22
7 7 TBWA  Torch, Unilever Thai Trading, IRPC 0.43   0.20
8= 8= Publicis   0.00   0.00
8= 8= M&C Saatchi   0.00   0.00
8= 8= Saatchi and Saatchi   0.00   0.00
8= 8= Euro RSCG   0.00   0.00
8= 8= Dentsu   0.00   0.00
8= 8= DraftFCB   0.00   0.00
14 14 Y&R Buddy Dean, Yara Fertilizer       0.23 True (0.24)
15 15 DDB   0.00 Philips Asia Pacific (0.80)
16 16 BBDO Green Spot Vitamilk, Truevisions Cable TV 0.15 Krungsri (0.85)

Thailand: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Expedia, General Motors, KPN Development 1.36   1.36
2 2 Starcom MediaVest Krungsri, Ocean Life Insurance 0.65 Emirates 0.61
3 6 Initiative Cerebos, Lotte, Coca-Cola Thailand 0.34   0.34
4 3= Vizeum Easy Buy Plc, DKSH, Red Bull 0.31   0.31
5 3= MediaCom Siam Winery, Thai Olympic Fibre-cement, Magnolia Finest 0.25   0.25
6 5 Dentsu Media Glico Project, Aeon Project, Rojukiss Project 0.20   0.20
7 7 Mindshare Asian Property Development Public 0.15   0.13
8 8 OMD Bangkok Airways, GMM Z, Abbott Laboratories 0.42   0.07
9 9 Universal McCann NEWELL RUBBERMAID Paper Mate 0.04   0.04
10 14 ZenithOptimedia Emirates, UOB 0.04 MSIG 0.01
11 10 MPG   0.00   0.00
12 11 Maxus   0.00 Lotte (0.04)
13 12 MEC MSIG, Danone Dumex Digital 0.04 Honda Motorcycle (0.07)
14 13 PHD VMware, Cheshire Academy, The Post Publishing 0.07 PT. Herlina Indah (0.08)

Vietnam: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Ogilvy Qualcomm, VIB, Ben Thanh 0.70   0.47
2 15 DDB Vinamilk, VBL 0.74 Philips Asia Pacific 0.34
3 2 BBDO Electrolux 0.23   0.23
4 3 JWT   0.10   0.10
5 4 TBWA Beiersdorf, Kraft Foods, AIA 0.12 UPI 0.09
6= 5= Y&R Emirates, Coca-Cola 0.08   0.08
6= 5= Publicis Bitexco 0.08   0.08
8= 7= Bates   0.00   0.00
8= 7= Lowe   0.00   0.00
8= 7= Grey Group   0.00   0.00
8= 7= Leo Burnett   0.00   0.00
8= 7= Euro RSCG   0.00   0.00
8= 7= Dentsu   0.00   0.00
8= 7= DraftFCB   0.00   0.00
8= 7= Saatchi and Saatchi   0.00    

Vietnam: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 MEC Asian Foods  0.50   0.50
2 4= Mindshare Electrolux 0.38   0.38
3 3 ZenithOptimedia Marsan Food 0.28   0.24
4 1 Carat General Motors Asia Pacific 0.15   0.15
5 4= PHD VMware 0.01   0.01
6= 4= OMD   0.00   0.00
6= 4= Maxus   0.00   0.00
6= 4= Starcom MediaVest   0.00   0.00
9 9 MediaCom Invida 0.04 Marsan Food (0.16)

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

APAC New Business League: September 2022 report
Nov 11, 2022
Staff Reporters

APAC New Business League: September 2022 report

APAC New Business League: August 2022 report
Oct 11, 2022
Staff Reporters

APAC New Business League: August 2022 report

APAC New Business League: July 2022 report
Sep 12, 2022
Staff Reporters

APAC New Business League: July 2022 report

APAC New Business League: June 2022 report
Aug 23, 2022
Staff Reporters

APAC New Business League: June 2022 report

Just Published

As Bluesky grows, opportunities abound for pharma brands
4 hours ago
Jack O'Brien

As Bluesky grows, opportunities abound for pharma ...

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

Women to Watch 2024: Risa Kusumaningrum, KIT Global
4 hours ago
Staff Reporters

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

Do podcasts have a measurement problem?
4 hours ago
Joseph Arthur

Do podcasts have a measurement problem?

The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead
5 hours ago
Leslie Blount

What tariffs? Hyundai stays the course, but NY Auto ...

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.