Imogen Watson
May 19, 2023

Netflix stages orchestra experience for 'Queen Charlotte: a Bridgerton story'

The streaming service hosted two pop-up events in Liverpool and London.

Netflix: Covent Garden pop-up included a 25-piece orchestra
Netflix: Covent Garden pop-up included a 25-piece orchestra

Netflix has staged a series of pop-ups that feature orchestras performing a range of instrumental covers of pop songs from the Bridgerton universe, to mark the release of Queen Charlotte: a Bridgerton story.

The events are devised to highlight female empowerment, in homage to the story of a young Queen navigating her rise to power.
 

In London, a 25-piece orchestra performed at the Covent Garden Piazza, playing songs from Rhianna, Ariana Grande, Miley Cyrus, and Taylor Swift. 

The orchestra was accompanied by British singer-songwriter Tiana Major9.

Netflix also staged an event in Liverpool where a quartet performed on Liverpool One Sugar House Steps. 

Both of the events were free for the public and involved Regency-themed carriages for fans to step inside. 

 

Source:
Campaign UK
Tags

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

Cathay Pacific blends safety with scenic Hong Kong ...

The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.

3 hours ago

Brand sales are the real awards for marcomms agency ...

Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.

3 hours ago

Short drama marketing: Buzzword or blue ocean ...

Campaign speaks to marketing experts from top agencies in China about the surge in short drama marketing, exploring how this innovative format—combining storytelling, celebrity endorsements, and direct sales links—is revolutionising brand promotion and captivating millions of viewers.

3 hours ago

Google says ‘informed choice’ is the future and we ...

In light of Google's recent cookies announcement, Check My Ads' Arielle Garcia warns that the tech giant's latest privacy decision threatens the advertising ecosystem, urging marketers and publishers to reclaim their power.