Data News
Sophie Chen
Nov 20, 2013

Most 'Great Singapore Sale' print ads failed to draw consumers: Ipsos

SINGAPORE - During the 2013 Great Singapore Sale (GSS), which took place from 31 May to 28 July, most print ads either didn’t gain high visibility or failed to leave consumers with a lasting impression, according to a study by Ipsos.

Print ads need to be simple and relevant

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