Shauna Lewis
Aug 3, 2023

Mindshare appoints new global chief investment officer from Publicis Media

Appointment follows departure of James Parkinson as global chief investment officer.

Mindshare: Mariño joins from Publicis Media's investment arm PMX.
Mindshare: Mariño joins from Publicis Media's investment arm PMX.

Mindshare has appointed Beatriz Mariño as its global chief investment officer.

Mariño joins from Publicis Media, where she was global managing director investment and accountability at PMX, Publicis Groupe’s trading arm.

Her appointment follows the departure of Mindshare’s head of trading James Parkinson, who has left the agency to spend time with family.

Mariño will report to Mindshare global chief executive Adam Gerhart and Group M global chief investment officer Andrew Meaden. Mariño and Walton will both be based in London.

In her new role, Mariño will lead Mindshare’s investment strategy globally and work with the Mindshare global leadership team, as well as the Group M investment teams.

Prior to working at PMX, she worked at fellow Publicis agency Zenith and auditing company Ebiquity.

Helen Walton, currently managing partner, global investment, at Mindshare, has moved up to deputy chief investment officer and will work with Mariño to lead a team of 20-plus investment specialists in London and investment leads in other global markets.

Gerhart said: “[Mariño’s] experience working with senior global clients across different verticals will be invaluable as we focus on driving good growth for our clients.”

He added that the team was already “incredibly strong” and “further bolstered” through Walton’s promotion.

“I am confident [Walton] will not only continue to drive accountability but a modern take on the evolution of investment," he said.

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.