Mindshare APAC work sweeps top 3 spots in Warc Media 100 awards

Three AI-based campaigns from APAC Mindshare offices have taken the top three spots on the Warc Media 100 list of the world's most-awarded campaigns for 2019.

The Mumbai office's 'Data lighthouse' infection-alert system for Lifebuoy finished third, while two AI-powered sports commentators took the top two spots; Monty the cricket commentator, created for Foxtel, put the Sydney office in first place, while the Shanghai team won second place for turning KFC's Colonel into an esports aficionado.

Warc's Creative 100 (released a week ago), Media 100 and Effective 100 (slated for release on March 17) are based on results in the industry's most important global and regional media award shows throughout 2019.

MediaCom Sydney and The Special Group earned sixth place on the Media 100 campaign list for the clever 'Australian Open ambush' for Uber Eats.

The above wins also put these four APAC GroupM shops on the list of the most-awarded agencies for the year, with Mindshare Shanghai, Sydney and Mumbai in second, third and fourth, respectively, and MediaCom Sydney in seventh. They're joined on that list by PHD Sydney in the 10th spot.

Mindshare tops the most-awarded network list globally, with 27 shops contributing to its total, eight of which are in the top 50, plus 16 campaigns ranked in the top 100. 

The United States still ran away with the most-awarded country title, more than doubling the point total of Australia in second position. China finished third and India seventh, with Vietnam somewhat of a surprise at 10th. 

“At Mindshare we pride ourselves on our core value of provocation," said Amrita Randhawa, CEO of Mindshare Asia Pacific and executive chair of Mindshare Greater China. "And this time the team have taken my breath away with how they have lived that value. We are very proud of the role this region has had in delivering our global No. 1 ranking and cannot thank our clients and partners enough for the trust they have in us.”

A full list of the top 10 in each category follows, and more extensive lists are available via Warc.

Top 10 most awarded campaigns for media

Top 10 most awarded agencies for media

Top 10 most awarded networks for media

Top 10 most awarded holding companies for media

Top 10 most awarded brands for media

Top 10 most awarded advertisers for media

Top 10 most awarded countries for media

The awards shows tracked for the Media 100 awards are:

Global:

1. Cannes Lions (media categories)
2. Festival of Media
3. Effies (media categories)
4. M&M Awards
5. WARC Media Awards
6. Adweek Media Plan of the Year
7. Internationalist Awards
8. I-COM Data Creativity Awards
9. MMA Smarties
10. World Media Awards
11. D&AD (media categories)

Regional:

• APAC: Spikes Asia (media categories), Tangrams, Festival of Media APAC, MMA Smarties APAC, Effie APAC plus local markets (media categories)
• Europe: Eurobest (media categories), IAB Mixx Awards Europe, MMA Smarties EMEA, EACA Euro Effie plus local markets (media categories), Campaign Media Awards
• Middle East & Africa: Dubai Lynx (media categories), Loeries (media categories), MMA Smarties MENA, Effie MENA plus local markets (media categories)
• LATAM: El Ojo de Iberoamerica (media categories), MMA Smarties LATAM, Effie LATAM plus local markets (media categories)
• North America: MMA Smarties North America, Effie North America plus local markets (media categories)