Advertising News
Jenny Chan 陳詠欣
Mar 28, 2018

McCann on notice as Cathay Pacific calls wide-ranging pitch

The pitch is a key part of Cathay's three-year turnaround strategy that demands a transformation of its marketing approach.

A recent activation by McCann replicated a boarding gate on a Hong Kong sidewalk.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Too old for the party, too young to leave—the paradox of middle age in advertising

3 Too old for the party, too young to leave—the paradox of middle age in advertising

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

4 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Publicis scoops Coca-Cola media in North America

6 Publicis scoops Coca-Cola media in North America

Hari Raya 2025: The APAC campaigns you need to see

7 Hari Raya 2025: The APAC campaigns you need to see

VML & Ogilvy Japan names co-CEOs

8 VML & Ogilvy Japan names co-CEOs

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal

9 Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific
Jul 19, 2024
Staff Reporters

Asia-Pacific Power List 2024: Edward Bell, Cathay ...

Cathay Pacific campaign introduces new Aria Suite business class service
Nov 4, 2024
Staff Reporters

Cathay Pacific campaign introduces new Aria Suite ...

Asia-Pacific Power List 2024: Rvisra Chirathivat, Central and Robinson
Oct 8, 2024
Staff Reporters

Asia-Pacific Power List 2024: Rvisra Chirathivat, ...

Creative pitches driving APAC new business: R3
Aug 6, 2018
Staff Reporters

Creative pitches driving APAC new business: R3

Just Published

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
The Information
6 hours ago
Charlotte Rawlings

Accenture Song dropped from TfL creative review for ...

The decision follows Accenture’s choice to scrap its diversity goals.

The world isn’t a studio Ghibli film (yet), but it’s trying to be
1 day ago
Nikita Mishra

The world isn’t a studio Ghibli film (yet), but ...

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.

Brands are addicted to data and it’s killing creativity
1 day ago
Upasna Dash

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The Knowledge
1 day ago
Elena Lewis

EssenceMediacom breaks $100 million mark in first ...

The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.