Benjamin Li
Dec 7, 2010

Maxus wins Swatch Group's media in Hong Kong

HONG KONG - Maxus Hong Kong has won the Swiss watch giant Swatch Group’s media account in Hong Kong, a source close to the news has confirmed.

Maxus Hong Kong wins The Swatch Group's media account in Hong Kong
Maxus Hong Kong wins The Swatch Group's media account in Hong Kong

Maxus Hong Kong has started working on the account already.

The Swatch Group has a wide portfolio of premium watch brands, including the popular Omega, Longines and teenager's collectable Swatch plastic watches.

Reported on 22 October, Mediacom outgunned three agencies to scoop the Swatch Group's China media account following a four-way pitch.

The aim of the pitch, which took place in September, is to consolidate media duties for all brands under the group into a central buying team driven out of the company's Swiss headquarters.

Source:
Campaign China

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