The Omega mobile app campaign started on the opening day of the Olympics (27 July) and will run through 12 August.
Cythnia Lau, digital planner of the agency, pointed out the client's challenge that although Omega has been the official sponsor for 100 years, but locally, people are not really aware that they are the official sponsor and timekeeper for the events. The campaign aims to build audience awareness and strengthen brand association between the games and Omega’s role as the official timekeeper.
The campaign is a three-way partnership among on.cc, Maxus Hong Kong and Omega in London.
Lau said that the Olympic is also about win and record-breaking, hence a tally of medals, Omega’s Olympic TVC are also included in the mobile platform, the mobile campaign is also supported by print and OOH.
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