The Work
Jane Leung
May 14, 2010

Maurice Lacroix | CEO Dialog with Martin Bachmann | Global

Maurice Lacroix, a Swiss watchmaker, is refreshing the luxury brand's image with a down-to-earth campaign via Facebook titled 'CEO Dialog with Martin Bachmann'.

Maurice Lacroix CEO Dialog Campaign

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Cheetos’ launches limited edition fashionably functional pants

5 Cheetos’ launches limited edition fashionably functional pants

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

9 2025 winners for Event Marketing Awards announced in live ceremony

WPP offers free Friday lunches to lure staff back to office

10 WPP offers free Friday lunches to lure staff back to office

Related Articles

Maurice Lacroix | CEO Dialog with Martin Bachmann | Global
May 14, 2010
Jane Leung

Maurice Lacroix | CEO Dialog with Martin Bachmann | ...

Facebook, YouTube most popular social media platforms for product discovery: report
Feb 19, 2025
Joseph Arthur

Facebook, YouTube most popular social media ...

Goodbye first screen, hello wearables: IMG's vision for sports digital marketing
Nov 20, 2024
Staff Reporters

Goodbye first screen, hello wearables: IMG's vision ...

Just Published

Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
16 minutes ago
Emma Thumann

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.

11 minutes of fame, many more of regret
29 minutes ago
Kirsty Hathaway

11 minutes of fame, many more of regret

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.

‘Just tone deaf’—Nike’s marathon campaign backlash
41 minutes ago
Siobhan Holt

‘Just tone deaf’—Nike’s marathon campaign backlash

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.