The MasterCard Travel Crew was sent out to prominent shopping areas to present cardholders with pleasant surprises. When they spotted MasterCard cardholders spending with their MasterCard cards, the crew would reward them with gifts.
The gifts included air tickets, luxury bags, theatre and musical tickets as well as concert tickets with MasterCard VIP lounge access at the Singapore Indoor Stadium.
The campaign is part of MasterCard’s efforts “to bring priceless experiences to cardholders”, and allows them to enjoy things they are most passionate about.
“We are always looking for new ways to enrich cardholders’ experiences and bring them closer to their passion points whether it is travel, world-class entertainment or an exclusive VIP experience,” said Julienne Loh, vice-president and country manager, Singapore at MasterCard Worldwide.
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