Campaign Asia-Pacific and Ipsos MediaCT's Marketers Outlook 2012 has three fundamental research objectives; to gauge business performance for 2011; to understand the outlook for 2012 in terms of business performance and marketing investment; and to evaluate current trends in marketing actions and strategies.
Some of the findings from this year's survey revealed that creativity is in demand from agencies, and marketers believe that social media will be the most effective medium over the next three years.
Other questions that the survey has looked at include:
How well do you feel about the outlook for your brand/industry sector in 2012?
In your opinion, what will be the key marketing issues/challenges for marketers in 2012?
What media channels do you use and how would you describe their role in your marketing communications plan for 2012?
To find out what issues are on marketers's minds, subscribers can access the full article, including the research data and analysis, in the online version of the March issue of Campaign Asia-Pacific magazine at www.campaignasia.com on 2 March.
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