Asiya Bakht
Mar 26, 2010

Malaysian stock exchange Bursa Malaysia shortlists three agencies

KUALA LUMPUR - Malaysia's stock exchange, Bursa Malaysia, which launched a tender for its national creative business in February is believed to have shortlisted three agencies including M&C Saatchi, Ogilvy & Mather and McCann Erickson.

Malaysian stock exchange Bursa Malaysia shortlists three agencies
The incumbent for the account is TBWA-ISC.

It is understood that a large number of agencies in the country submitted their credentials before the shortlist process.

The account is estimated to be worth about US$1 million.

The appointed agency will need to develop advertising collaterals, execute media planning and placements and undertake events management for the stock exchange.

Related Articles

Just Published

2 days ago

Creative Minds: Soo Hee Yang on design poetry and ...

Between diving into Han Kang's novels and raiding her prized wine cellar, this pressure-loving creative director is turning brand campaigns into social movements—with a shelf of awards and an unbreakable spirit to match.

2 days ago

Dentsu India offices raided amid allegations of ...

The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.

2 days ago

Audi China marketers on launch of new EV brand

In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.