Staff Reporters
Jun 2, 2020

Malaysian influencer draws ire for racist Instagram comments

Former beauty queen Samantha Katie James becomes a national laughingstock as her ignorant comments around the #BlackLivesMatter movement make the rounds.

Source: instagram.com/samanthakayty
Source: instagram.com/samanthakayty

As protestors spill onto the streets in Minneapolis and other American cities to protest the killing of George Floyd and police brutality, the cause has gained support across the globe. In Malaysia, many have jumped on social media to voice support, and the #BlackLivesMatter movement has also helped to shed light on targeted attacks in the country's own backyard.

But Samantha Katie James, popular influencer and Malaysia's 2017 representative for Miss Universe, went a different path.

On Monday, she took to Instagram to say that Malaysians shouldn't be "busy bodies" in a matter that was clearly American. She went on to say some other deeply troubling things, which we won't repeat in writing.

Sign up for our FREE weekly PRWeek Asia bulletin. Register here.

James is of Malaysian Chinese-Brazilian heritage, and based on her comments, she identifies as white. She has over 160,000 thousand followers on Instagram and has partnered with many cosmetic and fashion brands.

Malaysians have called for the pageant to strip her off her title. Despite repeated calls from the public to take down her posts, James' posts are still up on her account at time of publish. She has responded to some of the backlash through her Stories feature and stands by her comments.

Miss Universe Malaysia Organisation has published a statement in response. An excerpt of the statement reads:

We note that these posts are inappropriate, offensive, unacceptable, and hurtful. The views expressed on Samantha's personal Instagram account are her own personal views and are neither the view nor position of MUMO. Samantha is not contracted to MUMO and has not represented the organisation since 2018.

Source:
PRWeek

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

9 hours ago

Publicis hikes salaries 7% after record 2024 and is ...

Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.

13 hours ago

How adland can reduce emissions from streaming ads

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.

14 hours ago

Assembly achieves B Corp in six APAC markets

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

15 hours ago

How the industry can move past rhetoric to take on ...

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.