Levi's takes over Malaysian building

The building selected, Tropicana City Office Tower, is located on a high-traffic route connecting Petaling Jaya and Kuala Lumpur. The visual of a skateboarder on a ramp also made use of the building's convex surface and is still part of the city's landscape.

The OOH execution was OMD's answer to a campaign brief aimed at communicating "youthful optimism and pioneering energy" in a way that differentiated it and arrested attention. 

"The large-scale banner, combined with dramatic visuals, had the muscle to convey the raw power of the campaign," said OMD Malaysia.

The 'Go forth' campaign is was launched in early August and was created in partnership with Wieden+Kennedy and global media agency OMD.