Ad Nut
Oct 2, 2020

'Let’s put a smile on that face', says Happiness Saigon

A mask with your smile printed on it? We’re not so sure.

'Let’s put a smile on that face', says Happiness Saigon

Happy World Smile Day, folks! To commemorate the occasion, creative agency Happiness Saigon launched a website where people can snap a photo of their smiles, have it printed on a mask, and delivered to their doorsteps. All proceeds will go to UNICEF.

The agency said that with people around the world donning masks at the moment, an “unfortunate side effect" of this is that it "hides our facial expressions”.

The one time Ad Nut saw a human person on the street don a mask with a printed smile of his face, Ad Nut leapt in fright. As you probably already know, Ad Nut has a luminous set of chompers but the idea of having it printed on a mask is not exactly enticing. But perhaps it might scare away those darn murderous beasts...

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

2 days ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

2 days ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

2 days ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.