Advertising Analysis Opinions
David Wheldon
Jan 30, 2018

Let's make 2018 the year of transparency: WFA president

For clients to see agencies as true business partners, we need to see meaningful commitments on both sides, built on transparency, openness, access and fair remuneration.

David Wheldon is MD for brand, reputation citizenship and marketing at Barclays Bank and the president of the World Federation of Advertisers.

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