Advertising Analysis Opinions
David Wheldon
Jan 30, 2018

Let's make 2018 the year of transparency: WFA president

For clients to see agencies as true business partners, we need to see meaningful commitments on both sides, built on transparency, openness, access and fair remuneration.

David Wheldon is MD for brand, reputation citizenship and marketing at Barclays Bank and the president of the World Federation of Advertisers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

3 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

6 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

9 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

How AI is reshaping the dynamics of ad fraud
Feb 28, 2025
Matthew Keegan

How AI is reshaping the dynamics of ad fraud

WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Apr 20, 2018
Emily Tan

WFA issues data transparency manifesto supported by ...

Three-quarters of brands eye agency payment overhaul, WFA study finds
Nov 15, 2024
Alessandra Scotto di Santolo

Three-quarters of brands eye agency payment ...

WFA: APAC media inflation set to soar in 2025, 2026
Oct 15, 2024
Nikita Mishra

WFA: APAC media inflation set to soar in 2025, 2026

Just Published

Amazon Business ad turns Little Bo Peep into wool entrepreneur
4 hours ago
Alessandra Scotto di Santolo

Amazon Business ad turns Little Bo Peep into wool ...

Campaign was created by Joint.

Snap’s global AR creative lead on turning ads into invitations
5 hours ago
Vinita Bhatia

Snap’s global AR creative lead on turning ads into ...

With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.

Current Global CEO George Coleman to depart
5 hours ago
Siobhan Holt

Current Global CEO George Coleman to depart

Coleman plans to leave the agency this month.

Frances Ralston-Good leaves EssenceMediacom
The Information
5 hours ago
Beau Jackson

Frances Ralston-Good leaves EssenceMediacom

The global chief operating officer's departure comes amid an ongoing restructure at GroupM.